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Category: Personal (Page 45 of 48)

Quick Rant – Frisbee Ballet

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I’m trying to enjoy a beautiful sunny work day by transferring the home office down to Peet’s on Green Lake.  I have my laptop, iPod, a table, an iced mocha and a great view of the fields and the lake.  Life is grand.

Then these 4 characters get in my sightline and start performing frisbee ballet tricks.  While there are some activities that are ignorable, this is just flat out weird.  Dude is doing piroutettes before catching the disc.   Is there music playing that I’m not hearing?  I don’t get it. 

Now to be clear, I’m not knocking Ultimate – I’ve seen people play that and it looks like real athletic work.  I think I played once and nealry passed out from exhaustion from doing nothing but running 60 yard dashes and throwing passes that travel at about a 270 degree angle.  But this frisbee ballet thing is just – bizarre.  I hope I don’t offend any of my friends with this post….

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Succumbing to the Grocery Store Promo

X-13D.jpgIt’s easy to reach me at the grocery store.  Just have the best discount.  I admit it – I’m cheap about commodity items like frozen dinners, toothpaste, shampoo, soup, pasta sauce, etc….if you drop your price for a special, I’ll buy it.

And so I was surprised at myself when I ran across the latest Doritos promo, and how I immediately put a bag in my cart.

First off, I don’t buy chips.  I’m big enough – no reason to make it easy for the fat cells to win this battle.

If you look around the grocery store, you see thousands of packages that have been meticulously designed, researched, surveyed, evaluated, tested, focus grouped and rewritten so that every word, even the small print, succinctly and accurately explains the attributes of the products in the clearest way possible.  Marketing folks around the country – folks not unlike me – make a living figuring out EXACTLY what should be on that package.  They want the consumer to know what they are buying and why they want it so badly.

And then —– here’s Doritos with a bag that says, "Um, we’re not going to tell you what it is.  Eat it and tell us what you think it tastes like."

GENIUS! I MUST HAVE A BAG NOW!

I don’t know what it is, but I am now all a twitter about the surprise I have just bought myself for $2.50.  It could taste like an old shoe, but the simple fact that I’m driving home from the grocery store wondering what I bought makes me WAY more than $2.50 worth of happy.

I think they could have charged me $10 for this, and I’d have said, "Sure.  I want, no I NEED, to try that black bag of X-13D’s."

So here I am on a Friday afternoon.  My bag of chips in front of me.  And I seriously think this may be the most exciting moment of my week.  What will they taste like?  Do you know? 

Ok, opening the bag now…. it smells less pungent than your normal bag.  Does this mean less taste?  I hope not.

The chip has a lighter color than a normal one.  I’m now worried. Is X13-D shorthand for "X-13 flavor, Defective"?  Are these the chips that didn’t get enough Doritos sauce in the first batch?  Am I about to eat a reject?

Time to taste… 

Ah ha….no this is not a reject.  It is unlike a chip I have had before.  I think it has mustard in it.  And I usually hate mustard so I never would have bought these.  But I am oddly intrigued…..It’s mustard and…..something.  I can’t place it.  But I bet I eat this whole damn bag in the next 3 or 4 days trying to figure it out.  

So, Mr or Ms Doritos Marketing person – I salute you and your mystery campaign.  You are zagging when other people zigged.  Nice work.

 

 

Team “No Runner Left Behind” Beats the Bridge

btb02a.JPGWell, we lost one guy at the start, and one runner got temporarily stranded on the short side of the University Bridge, but 10 of 10 runners finished, and everyone had a blast this year at the JDRF Beat the Bridge Run.

There are some sore legs and backs in the No Runner Left Behind locker room this week, but we avoided ay major blisters, shin splints or otherwise debilitating injuries.

Mike Decklever and Dre Mason took 1st and 2nd place, though Decklever’s time is in dispute because no one actually saw him run.  Thus, judges have ruled the team award to be given to Mason, who was confirmed in the 54 minute range (though in all fairness she waited 8 minutes so that we didn’t leave any runners behind.)

The team was happy that 9 out of 10 – a 90% success rate –  made the bridge, and our 10th runner (to be left nameless) promised to get in better shape for the 2008 event.

Coaches have not yet decided whether next year the whole squad will adopt the Rob Newton Race Method of 500 100-yard sprints mixed with periods of walking and dancing.

Keep it in your calendar and join us next year – it’s a fun run for people who don’t ordinarily run. 

(L to R In photo: Team No Runner Left Behind:  Pat Conniff, Heather Coniff, Catherine Gerlach, Dre Mason, Andy Boyer, Chris Howard, Mike Decklever (sitting), Ben Shepherd, Rob Newton, Kathrin Newton)

Tumri

I’m playing with some widget technologies from Tumri.  Haven’t gotten it to work 100% as planned yet, but it’s interesting.  I wonder why Froogle hasn’t done anything like this yet.  My Tumri experiments are here at www.andyboyer.com/tumri

Wild prediction – Google buys Tumri for $50- $100M in < 24 months.

Comparing Paris Hilton to ……. Richard Nixon?

Just to make it clear, I’m not a Paris basher.  She is a world famous actress / model / spokeswoman / entrepreneur and I am simply a marketing guy in Seattle.   Her ability to charm the world is unparalleled and I can’t help but respect her for it. If I was a PhD student, I might even devote my research to the Paris Hilton Brand and how companies could emulate her formula for success.

Nonetheless,you had to question the defense strategy last week of, "My publicist said it was ok to drive with a suspended license if I was going to a work event."  (Which is ridiculous in itself and doesn’t address why she would be drunk going to work….)

And therefore, you can’t help but chuckle at the latest petition circling the internet.  In it, Paris fans appeal to Governor Schwarzenegger to pardon her.  The notable reasons include these gems:

  • We, the American public who support Paris, are shocked, dismayed and appalled by how Paris has been the person to be used as an example that Drunk Driving is wrong.
  • Paris should have been sober. But she shouldn’t go to jail, either. 
  • Please allow her to her return to her career and life. Everyone makes mistakes. She didn’t hurt or kill anyone, and she has learned her lesson.
  • She is sincere, apologetic, and full of regret for her actions as she explained tearfully to the Judge handling her case in court yesterday.She is distraught and understandably afraid.
  • Think about the welfare of this young woman who has made a mortal error and deserves a second chance like so many others in our great nation have been served with after a mistake they have made.
  • If the late Former President Gerald Ford could find it in his heart to pardon the late Former President Richard Nixon after his mistake(s), we undeniably support Paris Hilton being pardoned for her honest mistake as well.

So yes, ‘We the American Public" have apparently compared Paris Hilton’s DUI and probation violation, with a National political scandal that forced the removal of a President. Do you want to talk about leaps and chasms?

And the irony is, the media will probably turn this into an issue that defines the Governator’s term of office. 

TV, Radio, Print and Dry Cleaning Bags

When picking up some shirts for a business trip, I inadvertently ran across a new form of advertising – the protective bags covering my freshly laundered shirts.

In a rare case of the creative matching with the medium, the tag line read:  "Don’t let your investment advisor take you to the cleaners. Try Charles Schwab."

Now whether people have a direct response reaction to this promotion remains to be seen.  But it must be an effective CPM, and it definitely targets higher income individuals, or at least people who have to where button-down shirts and suits to work.   

But is this too intrusive?  Do you have a negative reaction to being marketed services when you are having another service provided for you at the same time?   Would it bug you if your maids came in wearing American Expres hats?  Or if your auto repair guy had a HR Block patch?  Nonetheless, a trend to keep watching.

Overachiever….

Not sure how I missed this last week.  And I’m not sure if this makes me feel inadeqaute or just dumbfounded.  According to sources, including FoxSports, Lil Romeo, the youth rapper and son of Hip-hop mogul Master P, is now going to play basketball for USC. 

The kid is 17.  His life to date includes the following accomplishments:
– The son of a record mogul worth $225 million
– A young hip-hop artist with several CD’s and concert tours
– And now, he’ll be a guard on a top 25 college basketball team.

Hello perfect life. 

Plus, I give him a huge amount of credit because you never see his name listed next to Lindsay Lohan, Paris Hilton or Nicole Richie. 

Can we look 30 years ahead and predict that this kid is going to either be the President of the U.S. or the guy backing the President?  Legacy, music, sports – with what is sure to be a future in film, TV and more.  This kid is obviously no dummy, and his father has certainly proved himself to be highly intelligent. 

What an exciting future this guy has in front of him.

Why are Some Dog Owners so Dumb?

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So I’m at Zoka sitting outside doing some work.  And over the sounds of my iPod, I hear 3 dogs growling about 10 feet away.   The 2 owners, a man and woman, sit chatting with each other, while these 3 dogs, all on leashes held by the 2 owners, continue to snarl. 

Some minor scrapping ensues.  More snarling.  Then major scrapping with teeth and fur flying.  And the owners look on in surprise. 

After a brief separation, they put them all back together again, and more scrapping.  Another separation, and now the owners are talking the dogs through a peace accord, like either canine understands or cares.  I honestly think this could go for hours – and these dogs are still not going to get along how much the owners want them to.

Given that this is Zoka, the offical furthest left spot in the city, this might be a metaphor for something. 

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