Phil Yerkes, CEO of Movaya, was featured on Seattle’s KIRO 710 AM this morning.  You can listen to the interview over at the KIRO Web Site.

It’s a story that begs for mixed metaphors, and simply reeks with irony.

The 50+ White Men who owned the Seattle Sonics, millionaires and billionaires from all industries, could not come up with the money to build a new arena for their basketball team.  Nor could they convince the government that the taxpayers should foot the bill.  An so with no solution in sight, they threw up their hands and dumped the team on some Oklahoma businessmen.

More white men.  Even richer and more powerful than the Seattle group.  They came up on private jets and dined in 5 star restaurants, convinced they could not fund their own stadium.  And so, when their negotiations with the same government representatives yielded the same outcome, they threw their hands in the air and said, "We’re going to have to move."

And just when Sonics fans thought it was hopeless, who comes riding in on White Horses, but the Muckleshoot Indian Tribe.  And they said, "You see, well, we got a couple hundred acres of land just sitting around doing nothing, and we have all this cash sitting in the bank, and one day Johnny was driving down the road and said, ‘We should build a basketball arena there.’"

And now the most illogical, unbelievable scenario makes perfect sense.  If a stadium works in Renton, why not Kent?  Why not have an arena next to a casino?  Why not build a rock arena / hoops court that leverages the already existing White River Amphitheatre?

And better yet, why didn’t any of the MBA’s working on this project for the last few years think of it themselves?

Now I’m not totally wild about driving 40 minutes for a basketball game.  And you probably completely lose anyone that lives above Edmonds.  But given all the scenarios, this seems to make pretty good sense, and beats having to start rooting for Portland. 

Who would have thought – the Muckleshoots delivering a solution that neither Seattle or Oklahoma’s business elite could come up with. 

Well, we lost one guy at the start, and one runner got temporarily stranded on the short side of the University Bridge, but 10 of 10 runners finished, and everyone had a blast this year at the JDRF Beat the Bridge Run.

There are some sore legs and backs in the No Runner Left Behind locker room this week, but we avoided ay major blisters, shin splints or otherwise debilitating injuries.

Mike Decklever and Dre Mason took 1st and 2nd place, though Decklever’s time is in dispute because no one actually saw him run.  Thus, judges have ruled the team award to be given to Mason, who was confirmed in the 54 minute range (though in all fairness she waited 8 minutes so that we didn’t leave any runners behind.)

The team was happy that 9 out of 10 – a 90% success rate –  made the bridge, and our 10th runner (to be left nameless) promised to get in better shape for the 2008 event.

Coaches have not yet decided whether next year the whole squad will adopt the Rob Newton Race Method of 500 100-yard sprints mixed with periods of walking and dancing.

Keep it in your calendar and join us next year – it’s a fun run for people who don’t ordinarily run. 

(L to R In photo: Team No Runner Left Behind:  Pat Conniff, Heather Coniff, Catherine Gerlach, Dre Mason, Andy Boyer, Chris Howard, Mike Decklever (sitting), Ben Shepherd, Rob Newton, Kathrin Newton)

I’m playing with some widget technologies from Tumri.  Haven’t gotten it to work 100% as planned yet, but it’s interesting.  I wonder why Froogle hasn’t done anything like this yet.  My Tumri experiments are here at www.andyboyer.com/tumri

Wild prediction – Google buys Tumri for $50- $100M in < 24 months.

Just to make it clear, I’m not a Paris basher.  She is a world famous actress / model / spokeswoman / entrepreneur and I am simply a marketing guy in Seattle.   Her ability to charm the world is unparalleled and I can’t help but respect her for it. If I was a PhD student, I might even devote my research to the Paris Hilton Brand and how companies could emulate her formula for success.

Nonetheless,you had to question the defense strategy last week of, "My publicist said it was ok to drive with a suspended license if I was going to a work event."  (Which is ridiculous in itself and doesn’t address why she would be drunk going to work….)

And therefore, you can’t help but chuckle at the latest petition circling the internet.  In it, Paris fans appeal to Governor Schwarzenegger to pardon her.  The notable reasons include these gems:

• We, the American public who support Paris, are shocked, dismayed and appalled by how Paris has been the person to be used as an example that Drunk Driving is wrong.
• Paris should have been sober. But she shouldn’t go to jail, either. 
• Please allow her to her return to her career and life. Everyone makes mistakes. She didn’t hurt or kill anyone, and she has learned her lesson.
• She is sincere, apologetic, and full of regret for her actions as she explained tearfully to the Judge handling her case in court yesterday.She is distraught and understandably afraid.
• Think about the welfare of this young woman who has made a mortal error and deserves a second chance like so many others in our great nation have been served with after a mistake they have made.
• If the late Former President Gerald Ford could find it in his heart to pardon the late Former President Richard Nixon after his mistake(s), we undeniably support Paris Hilton being pardoned for her honest mistake as well.

So yes, ‘We the American Public" have apparently compared Paris Hilton’s DUI and probation violation, with a National political scandal that forced the removal of a President. Do you want to talk about leaps and chasms?

And the irony is, the media will probably turn this into an issue that defines the Governator’s term of office. 

When picking up some shirts for a business trip, I inadvertently ran across a new form of advertising – the protective bags covering my freshly laundered shirts.

In a rare case of the creative matching with the medium, the tag line read:  "Don’t let your investment advisor take you to the cleaners. Try Charles Schwab."

Now whether people have a direct response reaction to this promotion remains to be seen.  But it must be an effective CPM, and it definitely targets higher income individuals, or at least people who have to where button-down shirts and suits to work.   

But is this too intrusive?  Do you have a negative reaction to being marketed services when you are having another service provided for you at the same time?   Would it bug you if your maids came in wearing American Expres hats?  Or if your auto repair guy had a HR Block patch?  Nonetheless, a trend to keep watching.