The Best Pumpkin Seed Recipe

Relax… this isn’t going to become a food blog.  But ’tis the season for candy and jack-o-lanterns. And I took the guts and remains of my small little pumpkin the other day and turned them into something worth sharing.

So here’s the recipe for the best pumpkin seeds you’ll ever eat.  They are so good that people who don’t like pumpkin seeds will like them.

Prep:

  1. Wash pumpkin seeds
  2. Lay seeds on a slightly tilted cookie sheet to drain and dry them overnight for 24 hours.
  3. When you get grief from impatient people about the 24 hour drying process, ignore the impatient people and go to sleep.

After 24 hours:

  1. Melt a few tablespoons of butter in a bowl.
  2. Mix in salt (just a little to start).
  3. Mix in cayenne pepper (about the same amount as salt).
  4. Mix in white pepper (little less than the cayenne).
  5. Mix in black pepper (little less than the white pepper).
  6. Mix in brown sugar (your choice).
  7. Stir the seeds around the melted butter and spices, and give the mixture a taste. It should be sweet, then bring a little kick about 3-5 seconds later.
  8. Reseason to taste. More sugar and heat.
  9. Stick in the pre-heated oven at 300 degrees for 30 minutes.
  10. Take out the seeds and shake them around to wake them up.
  11. Put them back in for another 15 minutes.
  12. Take them out and put them in a bowl.

Trust me. These are the best seeds you’ll eat. And the best part is that you are able to take the healthiest part of this candy-gasmic holiday and turn it into a sugary butter bomb.

Happy Halloween.

Talking Startups at Entrepreneur University

Between teaching Entrepreneurial Marketing at UW, and being on the Board of the Northwest Entrepreneur Network, I get a number of amazing opportunities to sit down and talk with people who are making things happen. Not just coming up with ideas, but actually executing on those dreams.

Last Friday at NWEN’s ntrepreneur University, I had the opportunity to moderate a panel with three of my favorites; Mariah Gentry of JoeyBra, Andrew Dumont of Moz and StrideApp and Kelly Smith of Curious Office. We talked about when is the right time for someone to jump into the entrepreneurial waters.

If you haven’t met Mariah before, if you run into her at an event I encourage you to grab as much of her time as you can.  She is easily one of the most impressive people under 30 that I’ve ever come across. And she’s only something like 22 or 23.  She started her first business at 14, owned at house by 20, and launched JoeyBra as a junior at the UW. When you talk to her, you just get a sense that she can distill any complex problem to its core, and come up with an obvious solution.

I met Andrew a few years ago when some people at my company told me they had a friend we should hire. In a ironic twist, our Office Manager at the time wouldn’t forward his resume because he didn’t have a college degree (he later went back and got it). I met with him anyway and realized we would never be able to hire him because he was way too impressive to take what we would be able to offer him.  He now works from 7:00 – 5:00 at Moz, then runs his side business StrideApp.com, which he disclosed has paying customers numbering in the hundreds.  But on top of that, he also spent a weekend building a Udemy course, which now has close to 500 paying customers at $100 a shot. That’s pretty impressive. The secret behind of Andrew’s success is pretty clear – a tireless work ethic and a commitment, almost obsession, to building stuff.

And then of course there was Kelly. Investor, founder, idea guy, executor, he does a little bit of it all. I loved his advice on harnessing the power of entrepreneurship. He said the key is, “Question everything. Whenever something sucks, figure out if there’s a better way to build it. Just solve the problem and figure out how many people have the same problem.”

There’s a difference between ideas and ideas with execution. People like this are inspiring because they don’t let any excuse get in their way. They see a project they want to attack, and then relentlessly pursue it. There’s no wishing on a star or dreamland scenarios with these guys, they are all about dedication and execution. It’s great that we have people like this in the city, people who can remind us that the hardest part of entrepreneurship is the commitment to doing the work.

Soccer Supporters Groups Could Affect The 2022 World Cup – If They Cared Enough

Sports fans across the globe generally share a single problem – they really can’t affect any change in the leagues or even their teams.  Seattle Mariners fans may universally despise management for 10 straight years without making the playoffs, but they don’t have a way to remove the CEO. Some people may hate the way Roger Goodell runs his football mafia, but there’s not another league of gridiron superstars to support. As a fan, you take what you are given or find a new hobby.

But this isn’t necessarily the case in soccer. While it would take organization of historic proportions to get hardcore Mariners fans to build any kind of impactful protest, this organization already exists in soccer, in the form of Supporter Groups.

Supporter Groups, such as the Emerald City Supporters, can mobilize hundreds or even thousands of people. They often have a hierarchy and organizational structure that rivals a successful non-profit.  They communicate among each other, have dialogue with team management, share best practices with each other and have followers who will act as directed.

No one was happy when Qatar was awarded the 2022 World Cup. It was an obvious result of international bribery, blackmail, payoffs and back room deals, executed with a level of precision that NBA COMMISSIONER David Stern WOULD ADMIRE. And throughout the predictable controversy that inevitably became reality (wait, playing soccer in 130 degree heat is a bad idea?), there wasn’t anything that was worth an international boycott.

And then we found out that 4,000 people will die in the next 8 years building the stadiums.  We also learned that the “lucky” ones who survive are basically being enslaved in stifling, inhumane conditions. 

The world soccer community (DID ALL THINK THAT?) went from thinking, “This Qatar World Cup is a bad idea that I have to live with,” to “Damn, I’ll be sitting in a seat someone died to build, so some rich guy could get paid.”

If the global soccer community cared enough, it *could* do something about this. It’s the one sport that could organize a global protest. Here’s what it would take.

1) Supporters Groups of local teams in national leagues such as MLS, Premier League, La Liga, etc… individually would have to agree to support the idea that killing and enslaving people is bad. It’s key that the protests come from the Club Supporters groups, not the national groups (like Sam’s Army) at first, because national teams would fear retribution from FIFA if their supporters organized anything. Plus, you don’t want it IT CAN’T look like the U.S. Supporters Groups are organizing a political protest against the Middle East. It has to be country-agnostic. But keep in mind, members of Club Supporters groups often also support their national teams.

2) Then, the supporters groups in each league could galvanize together with one representative force from each league.  Arsenal and Tottenham fans hate each other so much when it comes to soccer, that is pretty powerful when they agree on anything.

3) If globally, members of Club Supporters groups agree to protest something like a FIFA World Cup Qualifying match, a week of friendlies or some other set of matches, it would make world news, and FIFA would have to take this seriously. Even FIFA didn’t want to take it seriously, brands that advertise with FIFA – McDonalds, Coca-Cola, Heineken, etc.. would have to take it seriously.  Multinational companies do not want to be on the wrong end of a global protest. So even if the groups didn’t want to boycott the matches, just threatening to boycott the advertisers en masse would create a massive headache that would have to be dealt with.

We’re talking about people protesting the killing of others to build stadiums, not whether there should be instant replay or a ban on if we need to limit flopping. It would be kind of hard for FIFA to turn a blind eye and ear to a global protest on mass murder.

This is something that could happen. Three to four 3-4 years of protesting, led by the Supporters Groups, could cause change. There are plenty of countries with the infrastructure to prepare for a 2022 World Cup with 4-5 years of notice. The question is whether the Supporters Groups care enough to do it.

On the Road

Happy Fall 2013.  This summer sure got busy, as you may have figured out from my lack of writing.  And things look to only get busier as we head into the autumn season.  So, here are a few things and events I’ll be participating in.

October 1 – Dec 3:  Teaching Marketing 555 (Entrepreneurial Marketing) in the UW MBA Program.  If you have a start-up and would like to get some in class recognition, feel free to drop me a note. I’m always on the look-out for people and business to put in front of the class.

October 18: NWEN Entrepreneur University – I’ll be moderating a panel entitled, “From student to serial entrepreneur: The lifecycle of startups.” My experts will include Andre Dumont, Director of Business Development at Moz,  Mariah Gentry, CEO at Joey Bra and Kelly Smith, CEO at Curious Office. Should be a great panel.

November 6 and 7: I’m really looking forward to teaching a short section on Social Media Strategies to a group of MBA students from Lucerne University in Switzerland. They’ll be at the UW for a week or so, soaking up knowledge on a number of topics that thrive here int he Northwest.

November 20: It’s been a while since I have been back at the Seattle School of Visual Concepts, but right around Thanksgiving I’ll be leading a workshop on Content Marketing Strategies.  Feel free to come check it out.

I think that’s it for now.

If the Mariners Had Kept Everyone They Drafted…

Hat tip to the Snohomish bureau of AndyBoyer.com for digging up this little article from Dominic Lanza at http://itsaboutthemoney.net. The premise  is simple, even though the work was grueling and tedious. Lanza answers the question, “What would every MLB team look like if it was only made up of players it drafted?”

Of course, what you hope is that the team you have today is better than the team on this list. That would indicate you were able to sell the talent you had in your system for more than it was worth, and buy bargains along the way.  Unfortunately, in the Mariners case it looks like we are pretty good at drafting talent, and then selling it at bargain prices.

I added a (*) next to everyone no longer on the roster, meaning they were let go and contributing for someone else now.

Seattle Mariners

Starting Pitchers
• Doug Fister (*)
• Felix Hernandez
• Hisashi Iwakuma
• Brandon Morrow (*)
• Chris Tillman (*)

Bullpen
• Carter Capps
• Shawn Kelley (*)
• Yoervis Medina
• Eric O’Flaherty (*)
• J.J. Putz (*)
• Rafael Soriano (*)
• Matt Thornton (*)

Catchers
• Rene Rivera (*)
• Mike Zunino

Infielders
• Dustin Ackley
• Willie Bloomquist (*)
• Asdrubal Cabrera (*)
• Nick Franklin
• Brad Miller
• Kyle Seager

Outfielders
• Shin-Soo Choo (*)
• Raul Ibanez
• Adam Jones (*)
• Ichiro Suzuki (*)

Designated Hitter
• David Ortiz (*) (though this barely counts.)

More analysis on this report is here on Deadspin.

 

The Joy of Trophies

I think kids today get robbed. By getting a trophy for just competing, they lose the chance to enjoy the novelty of WINNING a trophy. And don’t we all love winning?

Maybe winning is just a 1980’s concept that should be put to bed. But doesn’t it just FEEL good to win? Do you care about the actual trophy? No. But you care about how it FEELS to win that trophy.

Nowadays we cater to the kids and make sure we don’t let anyone feel bad for not getting a trophy. We tell the winners that it’s not that important to win, what’s more important is that no one actually lost. No matter what the score was, everyone gets a trophy just for trying.

But a trophy for trying doesn’t make you FEEL great. It doesn’t make you celebrate. Winning is a form of accomplishment, and when you accomplish something with a group, you develop a bond, a shared story, a memory that will last longer than the trophy itself. The trophy is simply a representation of what you earned, and what you felt when you achieved your shared goal.

When professionals win, reporters ask what it feels like. Winning doesn’t feel like anything else. It feels like winning. We all wish we had more moments in our life that felt like winning, not vice versa.

Winning is an emotion we have to earn. Every time we are deprived of a trophy that we see someone else get we say, “I can’t get that trophy unless I win, so I will try harder to win.” Consider that vs “I get a trophy no matter what, so who cares if I win.”

When the joy of having something is deprived from us, we try harder, we want it more, we feel more strongly about it.

Sure, losing stings. Losing hurts. Losing makes you mad and when you lose you think perhaps a trophy for participating would make that loss feel better. But all the hurt from losing is magnified 10 fold when you win.

And you will win. You will persevere and gut it out and battle until you get that win.

And that feeling is worth it.

Let’s not rob our kids of the joy of winning to spare them the pain of losing. The winning is worth it. No matter how young or old you are.

Trophy 13

Trophy 10

September 7 Will Be Chaos Downtown

I’m not sure how this is even possible, but my Google Calendar says it’s true, so it must be right.

Saturday Sept 7…

The Mariners are at home for a game that starts at 6:10 (See proof here.)
The Sounders play across the street at 7:05 (See proof here.)

Mariners games usually take 2:45 – 3:00 hours. Sounders games by definition take 1:45 (90 minutes plus 15 minutes for halftime).

That means 2 stadiums full of people, across the street from each other, will empty out at EXACTLY the same time, on a Saturday Night. I guess the total will still be slightly less than a Seahawks game, but it still seems like an invitation for chaos.

A Simple Writing Dream

I had a ridiculous thought this morning that I’ll share for no particular reason.

We have thousands of Irish bands here in the U.S. I wonder if any of the ones like the ones I follow (Dropkick Murphy’s, Flogging Molly, the Blaggars, the Real McKenzies, etc…) ever actually make a tour of Ireland. And I wonder how well received they are when playing real Irish towns like Galway, Shannon, Rosscommon, etc…

I bet it would be a fun trip to journal and chronicle. What Irish Music fan wouldn’t want to read (and watch) the story of a U.S. based Irish band visiting the homeland for 7 days?

So if you have a Irish band and want to take me to Ireland with you to chronicle your tour, let me know.

Galway Music Pub
(Image Source: http://merlinandrebecca.blogspot.com/2012/11/the-galway-music-scene.html)

What the MLS Should Have Done on Wednesday

I’m pretty sure I threw this idea out a few years ago, but apparently MLS Commissioner Don Garber isn’t a regular reader, so I’ll post a modified version again.

The day before and the day after the Major League Baseball All-Star Game are the only 2 days in the calendar that none of the major 4 sports leagues have a competitive game. If I was the MLS, I would use the day after the game to my full advantage. Every sports bar in America is starved for something to put on their screens. Every couch potato is stuck trying to choose between the Espys and a 30 for 30 marathon.

So I’d run 3 continuous hours of MLS coverage, with every team playing at basically the same time. The mechanics would look something like this:
– Game 1 starts at 8:00pm EST.
– Each game would start 10 minutes later.
– At your peak, you’d have 9 games running simultaneously, with the llast game starting just as the first game was in its final 15 minutes.
– You would be able to cut away Red Zone style to each goal, which would probably come every 5 to 10 minutes.
– You’d have 90 straight minutes of games in their final 10 minutes. 0-0 and 1-0 games are exciting in their dying embers, so you could have a lot of nail-biting finishes to entertain the average sports fan who doesn’t usually watch soccer.
– By 11:30 Eastern, people would have watched a lot of good finishes, seen a lot of highlights, seen fans in 9 different stadiums, and received at least a little education about what makes people like soccer.

You’re missing a great chance MLS? What do you think? What is there to lose?
Lamar Listening

Join Me at the TechCrunch Meetup Thursday

The next version of the Techcrunch Meetups + Pitch-Off is headed to Seattle this Thursday. Besides the fun and frivolity of your typical Seattle tech event, a few lucky entrepreneurs will be pitching their businesses to a group of TC judges. These entrepreneurs will have one minute to explain why “their start-up is awesome.” Since all the products will be in stealth or private beta, we may see some companies we haven’t heard of before.

Details:
Thursday, July 18
ShowBox at the Market
1426 1st Ave‎nue
Seattle, WA 98101
6 PM – 10 PM

See you there.