Andy Boyer

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Are You a Sports Widow?

sportswidow_sm.JPGI’m taking a few minutes to plug a new and exciting idea from two of Seattle’s best Marketing folks. Dave Sharp and Nan Hall have launched SportsWidow.com. The site is focused on aspects of a "Sports Family" and profiled tonight on King 5’s Evening Magazine.

Some of the many features include the following: 

  • Sports Widow Journal & Features – Topical commentary, tips, ideas about coping/ surviving in a house full of sports fans.
  • Store – Sports Widow® Wear and Gear
  • www.sportswidowradio.com : Pilot Radio Show – This sample 1-hour radio show features interviews with other Sports Widows, Boxer George Foreman and relationship expert Pepper Schwartz, PhD. It includes the Sports Widow Blues theme song by composer/vocalist Chris Sharp and the C. Sharp Trio (yes, she’s Sharp’s wife). www.sportswidow.com/podcasts/theme song.mp3
  • Fan Fare – Recipes and entertaining ideas for sports events
  • Resources – Book, website and movie recommendations

The team will be looking for content soon. “We plan to connect with Sports Widows through interactive media, traditional media, special events, social network meet-ups and products specifically geared to them,” says Sharp. “To that end, we are searching for partners who share our vision and passion for this subject and market.” Plans to roll out Sports Widow Entertainment, include a radio talk show, syndicated columns, cartoons, greeting cards, books, video games/instructional videos, and a television show.

Movaya Wants to Make It Easy to Sell Mobile Games From Your Web Site

movaya1.jpgNew product announcement from Movaya today, as they released version 2.0 of Plug N Play, which is a technology that makes it even easier for any online merchant (or even a blog) to sell mobile games from their web site, deliver them directly to the customer’s phone, and directly charge their cell phone bill. 

While the mobile game industry is still in its early stages, all signs point to an explosion in revenues of mobile games in the coming years. The new version of Movaya’s product comes after months of research and feedback from the several hundred web sites already implementing the platform.

The entire press release is available in a Social Media form at their blog.

Book Review – The Life and Times of the Thunderbolt Kid

If you asked me for a list of my favorite things, Bill Bryson books would fall just under Air and Water. I was turned on to Bryson’s classic
Neither Here Nor There
about 10 years ago (and have now probably re-read it 7 times), and look forward to each new global adventure as if he was taking me along for the ride.

In fact, I would probably consider it the perfect vacation if I ever stumbled into a little pub and saw this bearded 50 year old author sitting by himself with a pint and his notebook. I’m quite sure that my head would be buzzing with tales from his travels more than the beers.

And so you must imagine my situation as I entered an airport bookstore and lazily scanned the rows and rows of books I had no interest in. And then suddenly, like a bottle of fine red wine stuck in among the Apple Juice, there was the latest Bryson offering:
The Life and Times of the Thunderbolt Kid.

Now take into consideration that I was headed to a Blog and New Media conference, and yet this little paperback book was now tasked with keeping me entertained for 3 hours or so. The irony was not lost upon me.

Unsurprisingly, my review is quite positive. If you are interested in nostalgia, humor, American history and absurdity, then this will keep you laughing well past the time that you should be turning out your lights. Few books make anyone sad when a plane trip is over, and this one did it.

Even though “Having Beers with Bill Bryson” is still making no upward progress on my life’s To-Do List, “Reading the Next Bill Bryson Book” is just about done.

Martin Conquest Takes Next Steps

martin.jpgWhen I was in Manchester (UK), I was lucky enough to do a little "Real World Training" for a group of folks running what I think is going to be an extraordicary company, called Martin Conquest.

Years ago, the son of Martin Conquest CEO Alan Martin had a horrible accident and lost the use of his legs.  Alan soon set out to build a motorcyle that was wheelchair accessible. It’s taken several years of testing and prototyping, but according to this article, it appears they are now in production. 

The bikes have been tested up to 100 MPH.  Imagine sitting in a wheelchair, driving a motorcycle at triple digit speeds.  Very cool.

Anyway, I wsih these guys more continued success.  It really is a great story. 

Players Texting the Media

So here’s something I bet Bob Cousy or Wilt Chamberlain never did.

An ESPN.com article reports that when New York Knick Stephon Marbury left his team’s practice in Phoenix and flew home to Arizona, "The point guard reportedly sent two text messages to the New York Post saying that he had permission to leave the team in Phoenix and fly back to New York. He arrived at approximately 4 p.m."

So much for the need for PR guys and Agents.   

But how far could this go?  Think about Game 7 of the World Series, and a player in the dugout texts the announcers.  Or training camp where a player texts a reporter about a rumor or trade.  I know it’s all absurd, but if you told me a player would ever leave practice and make his press statement through an SMS text directly to a reporter, I’d have said that was ridiculous too….  

A few notes

So now that the dust is settling from the BlogWorld / Vegas trip, I’ll sprinkle in a few little bits that I have highlighted here in notes.  One curious
company we ran across was the expo’s media sponosor, a magazine called Blogger and Podcasting.

If you recognize the same kind of ironies that roughly 98.6% of the conference attendees noticed, you will chuckle and say to yourself, "Interesting.  A print magazine dedicated to an industry whose sole purpose is to put print magazines out of business."  Or, you might be less generous and say something far more disparaging or mean.  Even the conference panelists on VC funding made special note, commenting on how they would pass on any deal that involved a magazine about blogging.

Is this newsworthy from a "Bubble Watch" standpoint? It certainly shows that there are market inconsistencies.  And it probably wouldn’t be too problematic, if it wasn’t coupled with the fact that Exhibitor booths at BlogWorld were peppered with Booth Babes.  I think this shocked me more than anything, because I can’t think of a group of people that would be less impressed, and dare I say possibly intimidated and annoyed, by scantily clad models who have no idea what they are talking about.  When BlogWorld starts taking on a Comdex feel, something seems off-base. 

 

Once in a Lifetime Opportunity

I can’t think of anything more tech-geek than going to a Bloggers Conference, attended by Bloggers, and then Blogging about the event, while listening to a Professional Blogger.

So, I would be remiss if I didn’t take advantage of the opportunity for ultimate tech-geekiness. 

Long story short – There is a ton of enthusiasm around social media, blogging and podcasting.  If you are a company not engaging in Social Media, you really need to.  Everyone from Press, PR companies and major corporations, and amatuer bloggers were here at Blog World Expo, learning all about it, and I was pleased to see that I knew most of the stuff being discussed, but still learned a few bits here and there.  Plus Mark Cuban gave the keynote, which was cool.

Anyway, the major thing I took away is that i need to write more to be relevant, so look for more posts per week in the future. 

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