I’m starting a new category, covering some interesting tactics the Presidential campaigns are using when it comes to technology or social media marketing.  Here’s the latest email I received from the Obama camp:

People keep asking me if we’re really going to announce Barack’s VP directly to our supporters. 
The answer is yes. 
Let me be very clear. You are the ones who built this campaign, and
Barack wants you to be the first to know who will join him in leading
our movement for change.

So, if you haven’t signed up to receive an email or a text message, sign up now. Or you can text VP to 62262 from your mobile phone. 
Make sure to forward this message to your friends and let them know about this special opportunity.

Thanks,

That’s a pretty neat gimmick.  I don’t know if it means that if you text the campaign, they will call you later to ask for money.  But it’s a neat way to use text messaging to communicate directly to their base.