So, this “marketing” web site is about as cool as it gets if you are into sports and technology.

Supporting their Olympic effort, Nike has launched NikeLab.com, a place to see all the latest gizmos and gadgets their athletes will be using at the games.In addition to product specs, you see interviews with the actual product designer.It’s a place you could get lost for a while in, so save your viewing for the evening.

Some technologies you may want to check out include the following:

  • Precool Vest
  • Basketball Uniforms
  • Volleyball Zesti
  • Rowing Omada