Blatant plug here…but in an article written for Mediapost, Spring Creek Group’s Clay McDaniel provides five key questions to ask your agency.
I’m biased since the article came from the Spring Creek Group offices, but it’s worth reading if you are one of the 99% of companies who have tough marketing decisions to make in 2009.
Comments
One response to “Should You Fire Your Marketing Agency”
Marketing is a pseudo science kinda like reading tea leaves. Most people have no idea what they are doing and much of it is guesswork and luck. If you understand that you can find and hire a marketing agency with good luck and the right approach to your specific needs but all they will do is guess and pray.