Andy Boyer

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Category: Marketing (Page 22 of 26)

Players Texting the Media

November 13, 2007 /

So here’s something I bet Bob Cousy or Wilt Chamberlain never did.

An ESPN.com article reports that when New York Knick Stephon Marbury left his team’s practice in Phoenix and flew home to Arizona, "The point guard reportedly sent two text messages to the New York Post saying that he had permission to leave the team in Phoenix and fly back to New York. He arrived at approximately 4 p.m."

So much for the need for PR guys and Agents.   

But how far could this go?  Think about Game 7 of the World Series, and a player in the dugout texts the announcers.  Or training camp where a player texts a reporter about a rumor or trade.  I know it’s all absurd, but if you told me a player would ever leave practice and make his press statement through an SMS text directly to a reporter, I’d have said that was ridiculous too….  

A few notes

November 12, 2007 /

So now that the dust is settling from the BlogWorld / Vegas trip, I’ll sprinkle in a few little bits that I have highlighted here in notes.  One curious
company we ran across was the expo’s media sponosor, a magazine called Blogger and Podcasting.

If you recognize the same kind of ironies that roughly 98.6% of the conference attendees noticed, you will chuckle and say to yourself, "Interesting.  A print magazine dedicated to an industry whose sole purpose is to put print magazines out of business."  Or, you might be less generous and say something far more disparaging or mean.  Even the conference panelists on VC funding made special note, commenting on how they would pass on any deal that involved a magazine about blogging.

Is this newsworthy from a "Bubble Watch" standpoint? It certainly shows that there are market inconsistencies.  And it probably wouldn’t be too problematic, if it wasn’t coupled with the fact that Exhibitor booths at BlogWorld were peppered with Booth Babes.  I think this shocked me more than anything, because I can’t think of a group of people that would be less impressed, and dare I say possibly intimidated and annoyed, by scantily clad models who have no idea what they are talking about.  When BlogWorld starts taking on a Comdex feel, something seems off-base. 

 

Sonics 2.0

November 2, 2007 /

The NBA kicked off season #40 in Seattle last night, in a game notworthy for it’s few absolutes:

  • It wasn’t the actual first game of the year, as the team had played in Denver the night before
  • It may or may not have been the last home opener in team history.
  • They never looked like they would get killed, and never looked liek they would win.
  • The roster is stacked full of people you may have heard of, but wouldn’t recognize if they sat next to you.
  • The arena was almost full
  • The fans didn’t quite know how to root for the players and boo the owners

But that made for an interesting dynamic. Some of the recognizable attractions remain – like Squatch, the Boom Squad and Sonics Dance team. T-Mobile still has big ads and the Dunking Ushers still put on a cool show. But there were no more Starbucks ads, and unless I missed them, the Southwest Airlines promotion seemed to be gone. At least there was no ad for the Stillwater Savings and Loan or Petroleum Workers Union 476.

There were some very noticeable handmade signs that I’m surprised fans were allowed to bring into the arena, including, "Noklahoma" and "Trade Bennett." It certainly would not have been unreasonable for an ownership group to force security to remove signs that denigrade the team or execs.

The loudest roar of the night was not prompted by the scoreboard, Squatch or PA Announcer – it was started by the fans and was simply a cheer of, "Save Our Sonics" that reverberated through the stadium for a few minutes. KJR’s Softy Mahler could be seen in the corner of the stadium taking part, and maybe 10% of the stadium was standing for it. With a little more organization, this cheer could take on a bigger role in future games, much like the "Go" ‘Huskies" cheer at UW shifts from side to side.

And finally, here’s an angle people aren’t writing about. The sales, marketing, admin, HR and other folks who work for the Sonics today are all Seattleites. They don’t want to move to Oklahoma. So you have owners who want to go, fans who want them to stay, employees who want them to stay and players who don’t care.

But one thing that is absolute – Kevin Durant is going to be a stud.

Technology Finally Slows Down the Rockies

October 22, 2007 /

Well, they’ve won something like 23 of 24 games, so other teams can’t stop them.  But the Colorado Rockies finally found a nemesis they cound’t vanquish.

According to reports, "on Monday, there were 8.5 million attempts to connect with the computers in the first 90 minutes after sales started, and only several hundred tickets had been sold before the system had to be shut down."

One has to assume many of these 8.5 million attempts are from the automated robots now being used by ticket brokers and resellers.  This indicates the technologies that have been so useful in selling tickets have now become an impediment to getting them to the real fans. 

In fact, the Denver Post reports on the issue, including this section.  "The bots pose a significant challenge to companies such as Ticketmaster, which won an injunction Monday blocking a Pittsburgh software company – RMG Technologies Inc. – from making and distributing such programs.

"We will not allow others to illegally divert tickets away from fans," said Ticketmaster chief executive Sean Moriarty in a statement.

The flooding process has also come under fire from parents trying to purchase "Hannah Montana" concert tickets for their kids, only to learn tickets are sold out minutes after going on sale."

 

“Heck, That’s Alternative to Alternative”

October 12, 2007 /

Remember the old Todd Snider song about the band who moved to Seattle and became a Grunge band that went on stage and refused to play any songs? Well if Social Media is the alternative grunge band, here are the guys who aren’t playing a note, yet.

This article from Wired discusses how a few folks have built a Social Media Marketing campaign around a TV show called Alive.  Here’s the alternative alternative part – The show doesn’t exist.

That’s right.  Here are a bunch of creative guys who built a marketing plan BEFORE they built the product.  In fact, they built the marketing plan to seed the market and raise the money to build the show.  The funny part is that it’s the exact opposite of a stealth launch, where a company goes into a basement, builds the technology, then comes out and tries to convince VC’s that someone wants to buy it.  It would be interesting for someone to launch a Web site for something, start taking orders, then call a VC and say, "We have 100,000 customers who want to by our thingamajiggers for $50 each.  Now we need $2 Million to make them."  

I’ll let you enjoy the whole article, because it’s quite interesting.   

 

Social Media 101

October 12, 2007 /

So, it’s hard to explain Social Media.  Someone writes a blog post, other people comment on it, and it really doesn’t matter, right?

Well, let me introduce you to a man apparently ignorant in the ways of Social Media, or a fictional character that has brought satirical humor and joy to thousands of TechCrunch readers. 

The short version of the story: Richard Figueroa, a little nobody hack photographer in Alabama tries to threaten Michael Arrington, Founder of Techcrunch, with a frivolous lawsuit.  Arrington, as he has previously done in cases like this, posts the letter on his Web site where his hundreds of thousands of readers per day could laugh at it.  What follows is a back and forth banter in the comments section that proves some man named "Richard" to be an incompetent, illiterate dunce. 

Or perhaps, a competitor of Richard’s in Alabama has brilliantly used Social Media to sabotage poor Mr. Figueroa.

Or even, this could be a comedy routine in which some Valleywag guy wants to make Alabama residents look like idiots, and has elaborately created some bumpkin named Richard Figueroa.

Whatever it is, it proves that Social Media and strong communities have loud voices.  Undertsand this medium, before you are trying to defend your mistakes.  

Check out this story, and see what lessons are to be learned. 

Is Google trying to Affect Politics?

October 11, 2007 /

So, here’s an issue that only matters when you are a company serving 40% of the ads on the Internet.

According to an article written by someone named Robert Cox, founder of the Media Bloggers Association, Google is not allowing a Republican senator to run ads that denounce MoveOn.org. 

According to the article, the banned advertisements said, “Susan Collins is MoveOn’s primary target. Learn how you can help” and “Help Susan Collins stand up to the MoveOn.org money machine.” The ads linked to Collins’ campaign Web site with a headline reading “MoveOn.org has made Susan Collins their #1 target.” The Collins Web site claims that MoveOn has contributed $250,000 to her likely Democratic opponent and has run onine ads against her costing nearly $1 million. The Web site also displays MoveOn.org’s controversial “General Betray Us” ad.

So, is this paranoia?  One one hand, a company should be able to run whatever ads it wants.  But on the other, if you are the ad serving technology running ads on millions of blogs and web sites, doesn’t the line get blurry if you are banning ads you may not agree with?

Google uses the argument of, "You don’t have right’s to MoveOn’s Trademark so you can’t use it in an ad."   But that’s a pretty slippery slope, and I’d be shocked if every other ad in Google Ad Sense avoids using an unlicensed trademark.  In fact, the article states, "Google routinely permits the unauthorized use of company names such as Exxon, Wal-Mart, Cargill and Microsoft in advocacy ads. An anti-war ad currently running on Google asks “Keep Blackwater in Iraq?” and links to an article titled “Bastards at Blackwater — Should Blackwater Security be held accountable for the deaths of its employees?”"

If Google’s not careful, long term these kind of issues could turn into a reason for the DOJ to start looking into whether Google is a monopoly that needs to be broken up, using the same logic they used on Microsoft a few years back.  Exept this time it’s not a piece of software Google isn’t allowing to be distrubuted, it’s censorship of speech. If a single entity that controls 40% of the online ads decides to censor those ads to affect public policy, even the non-paranoid might get a little spooked.

C’mon, Someone Thought This Was a Good Idea?

October 11, 2007 /

(Note: Correspondent Garrett Galbreath contributed to this article)

This actually made me add a new category to the blogroll, one for "Dumb Ideas."

In an apparent attempt at global expansion no matter how little common sense the idea involves, Taco Bell will be entering Mexico.  However, the company must change some of its marketing.

First, they will not be selling Mexican food.   In fact, an ad reads, "It is a new fast-food alternative that does not pretend to be Mexican food."  Instead their brand will be, ""Taco Bell is something else."  Hmm, it’s lunch time, I feel like ordering "something else."  

Second, there will be some unusual items, with a menu that projects a more "American" fast-food image by adding French fries — some topped with cheese, cream, ground meat and tomatoes.  So basically, nachos, but using fries instead of chips.

And third, no tacos – the hard-shelled items sold as "tacos" in the U.S. have been renamed "tacostadas."

Why all the changes?  Let’s ask the executive in charge.   "Taco Bell wants to take advantage of the perception that if something comes from the United States, it tastes better, that a country that has been Americanized is willing to Americanize food that is central to its cuisine," Monsiváis said. "It is an absurd idea, and given that it’s so absurd, it may just be successful in upper-class areas."

In case you are wondering, YUM shares are struggling.  Perhaps it’s because people are walking into the CEO’s office, announcing they have an "absurd idea" and having that idea greenlighted. 

Now you might be saying, "Andy, you’re being way too hard on these guys.  Why not try something, and if it doesn’t work, put it in the scrap heap and forget it ever happened, just don’t do it again."  Well, I agree.  So for a kicker – "Taco Bell failed with a highly publicized launch in Mexico City in 1992, when it opened a few outlets next to KFC restaurants."

 

Evil Evil Marketing

October 4, 2007 /

I am honestly offended when people have negative things to say about marketing people.  When done well, marketing campaigns bring joy and deliver products to people who genuinely want them.

Who among us have not been uplifted by ads such like the Geico Cavemen, Bud Light Real Men of Genius, Lite Beer’s Men of the Square Table, any of the iPod ads, and the Mac vs PC campaigns?  This is why Marketing is a great profession.

Then there are the other marketers.  The scumbags, the scourge, the absolute low-lifes. 

if you’ve known me for any time at all, you know that for 6 or 7 years, I have placed Zango/180 Solutions on the very pedestal of scumbag marketing.  For the life of me, I cannot figure out how anyone can continue to fund these guys.  I thought they would live at the top of my list forever.

But now, we have a new winner.

Celebrity Calculator is the lowest of the low.  The most despicable form of bait and switch marketing ever to combine itself with a mobile subscription service that I can only assume is almost impossible to get out of.  I won’t even give you a straight link to their site because it will help their Page Rank.  But copy and paste http://www.whichcelebrityami.com/ into your browser.

This site is obviously targeted at teens who don’t know any better.  All of the legalese is below the fold.  If the teen fills out all the survey questions, and enters their phone number, then they are automatically signed up for a $20/month bill from these scumbags.   

This is worse than slimy.  It’s just gruesomely ugly.  I wish these guys ran ads on Google, so I could click on them all day long and run their ad budget into the ground.  But all I can do is tell you about these vermin.  Maybe you can come up with a way to punish them. 

 

 

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