Andy Boyer

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Category: Personal (Page 7 of 47)

Monday Morning Musings

March 14, 2016 /

Somethings left over from the week behind, and a few things I’m looking forward to in the days ahead.

Sports:
God bless March Madness. The only thing that stinks about the NCAA Tournament is that I seem to get sick every year during the first Thursday and Friday, causing me to miss work. Such a bummer… And congrats to an Oregin State team lead by Gary Payton II. Very cool to see a kid with some Seattle roots make the long path through Prep school and Junior College to finally make it to the NCAA Tourney as a senior.

More sports:
Did you have a good weekend? I bet yours wasn’t as good as Russel Wilson’s. He got two of his favorite people locked down for the foreseeable future. First he put a ring on Ciara, then his bosses dumped a truck full of thousand dollar bills in front of his buddy Jermaine Kearse. Congrats to everyone.

Even more sports:
I’m not ready to panic about the Sounders yet, but I have to admit, I don’t like the fact that they have no one with scary speed. I always feel like you need at least one guy who can run past everyone. Otherwise, it’s way to easy to play defense.

Politics:
So this could be the last two days I’m able to keep making my ridiculously bold prediction that John Kasich is still somehow going to end up the GOP nominee. Here’s the blueprint: 1) Win Ohio 2) Rubio loses Florida and drops out for a wink wink nod nod spot as Kasich’s running mate 3) Trump doesn’t get 50% 4) A brokered convention in Kasich’s home state enables him to rally the GOP faithful into the “Anyone but Trump and Cruz” bucket.

Media
Need a harmless Netflix series? “Death in Paradise” is a delightful little British detective series set in the Caribbean. Good characters, ok plots, and a generally decent way to avoid being crushed by 45 mph winds.

Monday Morning Musings

March 7, 2016 /

Happy Monday morning. Here’s a look ahead at a few things I noticed last week, and a few things I’m looking forward to this week.

1) A couple of good events this week in the Seattle Tech world. Tuesday is the March edition of New Tech Seattle at Galvanize. Looks like 4 interesting companies will be on display. Over on the Eastside, on Wednesday, Startup Grind Seattle Eastside hosts Sally Bergesen, Founder + CEO of Oiselle.

2) Welcome back Sounders. Tough loss to start the year, but they’re still delivering a top fan experience. The new mobile app is interesting, as they are trying to get rid of paper tickets forever.

3) The Mariners started playing Spring Training games last week. What do you think? I’m walking the line with everyone else and thinking they’ll win about 81-85 games. I just hope they can be playing competitive baseball until September. I hate that I find myself watching Seahawks pre-season games in August because the baseball season is already over.

4) Have a favorite marketing blog you like? I’m on the hunt for some new ones.

EDIT / UPDATE:
5) Check out this cool new product from the head of Startup Grind Seattle, Michael Grabham. Simple idea, crisp execution. I hope the Kickstarter campaign for Package Guard does well. Check out the Package Guard product web site here.

American Politics are Dead, and I Blame Social Media

March 4, 2016 /

I hear the gasps now. “But Andy, your mortgage gets paid because of social media. How can ANYTHING be social media’s fault?”

In the beginning, we all promised that social would lead to the democratization of media. Finally, one person with a great point could be heard by the masses, without the media getting in the way and distorting the message. That was the goal, the dream, the vision.

But what do we have instead?

Everyone in my Facebook feed who posts something political, made their decision who to support months if not years ago. I have yet to see a single post where someone says, “Here is a really well thought out article that discusses two sides of a complex issue. Please read it so we can discuss as mature adults in a reasonable fashion.”

No, every political post is along the lines of, “Another example of how Trump sucks.” Or, “Here’s why Hillary is going to jail.” Or, “Look, GOP is imploding. LOL HAHAHA #DemsRule.”

And really, this is our fault. We took a channel that we could own, and turned it into a circus. People complain about how biased FoxNews, CNN, and MSNBC are. But they need to look at their own Facebook and Twitter feeds. Individuals pander to their friends and followers worse than the media does. No Democrat reads an article about John Kasich and posts, “Hmm, I hadn’t thought about this before. He seems to make sense.” No, everyone moves on to the next article in their Flipboard hoping the headline says something like, “Donald Trump declares he likes to eat puppies.”

Ari, Chris and I learned this in 2007 when we built MyElectionChoices.com (ironically we lost the url to some Chinese spam company). People were really happy when their results confirmed the beliefs they had entering into the survey. They were very displeased to learn that they had something in common with the opposite party. Sometimes I wish we could try that experiment again. But I bet we’d find the same results.

So instead of a place to learn, social media has become an echo chamber where like minded individuals like each other’s posts, which triggers the algorithm to deliver more of the same types of posts that the same people can like even more. Social media is now built to make sure you don’t see a differing opinion, especially one that requires reading and/or thought. We’ve built a channel where everyone who believes the same thing can put on blinders and believe everyone sees things the way they do.

And that is the exact opposite of what the democratization of media was supposed to be about.

Explaining Why the Sounders are Playing Tonight, in 30 Seconds or Less

February 23, 2016 /

The Sounders play their 1st game of the MLS season on March 6. But today is February 23 and they have a home game that matters against a Mexican team called Club America. For you non-soccer fans, I will attempt to explain in the fewest words possible.

1) In 2014, while the regular season was being played, the Sounders won a different tournament called the U.S. Open Cup. That made them one of 4 American teams to qualify for yet another DIFFERENT 24 team tournament in 2015 called the Concacaf Champions League (Concacaf = Confederation of North, Central America and Caribbean Association Football.)

2) In 2015, they played the “Group Stage,” where the 24 teams were split into 8 groups of 3, with the winner of each advancing to the next round. So the Sounders played 2 games against a team from Canada and 2 games against a team from Honduras. They won their Group, thus advancing to the final round of 8.

3) HOWEVER, due to the weird schedules of U.S. and Mexican leagues, you can’t actually play the quarterfinals, semi-finals and finals of the 2015 tournament in 2015. So these rounds are being played in February, March and April of 2016. In each round, the teams will play two games against their opponent, one at home, one on the road a week later. Most goals after two games wins.

4) Out of the 24 teams that qualified for the tournament originally, 4 were from the Mexican League and 4 were from the U.S. The other 16 came from all over Central America; Honduras, Trinidad, Guatemala, etc… All 4 teams from Mexico and all 4 teams from the U.S. advanced to the final round of 8. So if you are a math wizard, you are able to quickly see than ZERO of the 16 teams from the other countries made it past the U.S. and Mexican teams. In fact, when you look at the overall records in the Group Stage, U.S. teams were 10-5-1 and Mexican teams 10-4-2. Yes, in 32 games, U.S. and Mexican teams lost a total of 3 times.

Now, you might ask the question, “Well if the U.S. and Mexican teams are the only ones to make it through the Group Stage anyway, why do they play meaningless games in 2015 and delay the Knockout rounds until a full 2 seasons after the teams qualified? Why not skip the Group Stage and just have an 8 team Knockout in the right year?”

That’s a question I don’t really have a better answer for than, “Well, it’s soccer.”

Adding to the lunacy of the whole thing, because each group has 3 teams, by mathematical definition all the teams in the groups can’t play in the same 24 hours, like every other tournament in the world would schedule games. So in a quirk of fate, last year the Sounders won their group BEFORE the other two teams in their group had played their final game. Thus, Vancouver had to fly to Honduras in the middle of the week to play a game that didn’t matter, wasn’t on TV and no one wanted to go to. I think they sent like 13 of their youngsters and were in and out in 24 hours.

So that’s why the Sounders are playing tonight.

Imagining Presidential Candidates as League Commissioners

February 16, 2016 /

I don’t know what made me think about this, but indulge me if you will. If you took the remaining Presidential candidates and put them in charge of the sports leagues, which ones would they run? Here’s my proposal.

1) MLS
Let’s start with the easiest one first. Major League Soccer is by definition a socialist endeavor. The league revenues are split, the labor force has few rights for negotiating wages, and all transactions must go through the league office. This is Bernie Sanders’ league, plain and simple.

2) NFL
The country’s most powerful league is going to need a member of the establishment to carry out its charter. Someone who knows everyone on Wall Street as well as the rest of the Billionaire owners. They must have political clout to wield or they’ll be a lame duck. But also, the NFL needs someone who can deflect controversy, pretend things that are happening aren’t actually happening, and show a strong willingness to tiptoe on the wrong side of the rules. I think the NFL goes to Hillary Clinton.

3) MLB
This league is much harder to determine a proper commissioner for. Its leader must have the clout to appease 30 billionaire owners, manage municipalities to get stadiums built, and negotiate billion dollar TV deals, all while presiding over a sport that is losing its appeal to much of America. In some ways, to some people, MLB has become somewhat a relic of days gone by. A memory of what once was, rather than what will be. And with that in mind, I hand the keys to Jeb Bush.

4) NBA
Another tough decision. We’re looking for someone who can see the international picture while not overlooking the inner cities. Someone who can manage across different cultures. But also someone who can simply step into the shoes of his mentor and merely continue to operate the machine rather than create a new one from scratch. I think this role is given to Marco Rubio.

5) NHL
Here we have a league that not enough people get excited about. It rarely registers on your sports mind, even though the few times you pay attention to it, you find it quite enjoyable. It is the epitome of being John Kasich.

6) NCAA
With this organization, we’re looking for a few key qualities. This leader must be fairly tone deaf to the cries from its labor force who want to be paid. The leader must embrace the idea of the 1% receiving all of the money, and have strong convictions about who should be let into the system. Plus this leader must be stubborn, resistant to the opinion of others, and able to hold true to their beliefs. I believe Ted Cruz is our answer here.

7) WWE
Come on, is this one really that hard? There’s only one Presidential candidate capable of running the circus that is Worldwide Wrestling. The one and only, Donald Trump.

Have I missed a league that needs a Presidential candidate as a commissioner? Let me know.

Missed the .COM rush? Grab a .FAMILY Domain for your clan

January 25, 2016 /

If you’re not keeping up with all the online tech publications these days, you probably don’t know much about what are called, “Top Level Domains (or TLD’s).” The traditional TLD’s are the ones attached to url’s you know and love – .com, .net, .edu, .org, etc…

But some really smart people realized that with all the url’s already owned by people, the only way to make any money was in the secondary market. And since those smart people who made money the 1st time around weren’t in the secondary market, they needed a way to create a new primary market.

Hence, we have the expansion of hundreds of new TLD’s. Things like .Lawyer, .Ninja, .Me, etc…

The newest one to come out is .Family. For those of you who fancy the idea of having a personalized web site that your family can post info to, or have email addresses with your family surname, the opportunity to get it is now.

Just go to www.name.com and grab your family surname. Note: for most people the surname without an “s” at the end (ie www.Boyer.family) is like $500. Add the “s” (ie www.Boyers.family) is $20.

Note: Yes, those links are referral links above so if you use them, I would get $5 credit to my account (not cash.) But that’s not why I’m writing this. If you don’t want me to get the referral bonus, just type or click thiswww.name.com/domains/family. There’s no referral code attached to that one.

What I’m Looking Forward to in 2016, List 1

January 8, 2016 /

I don’t do predictions. But I like to read other people’s predictions. And based on what I accomplished in 2015 and what other people are saying is coming, here’s what I’m looking forward to in the year ahead.
1) Travel: In 2015, I made it to Spain, France and Italy. I also enjoyed a fantastic 2 week road trip through Southern California and the Central Coast, and an annual trip to Arizona. In 2016, I’d love to get to France for a Euro 2016 match, Cuba, and Orlando to see the Sounders play.
2) More medical technology: This isn’t really my field, but I’m fascinated how devices are becoming available that can help people with preventative medicine. From heart trackers, to cholesterol monitors to simple devices that measure stress, I’v never been more interested in health products.
3) 3D Printing: It’s still years away from being practical in every home. But there was also a day when mobile phones were useless devices that weighed 8 pounds and had to be plugged into a cigarette lighter. Keep you eye on this and notice the baby steps the industry makes.
4) Really bad political drama: Oh lord, this year’s Presidential election is going to be a disaster. If you were a company that needed to fly under the radar, this campaign is going to give you plenty of air cover.
5) The Mariners: Last year I was skeptical. I believe in Mariners 2017, and that Mariners 2016 will at least be interesting to watch as it’s being built.

That’s today’s top 5. More later in the week.

7 Fun Facts About the St Vincent and the Grenadines Soccer Team

November 13, 2015 /

The U.S. Men’s National Team starts its World Cup Qualifying run vs St Vincent and the Grenadines tonight. Who the heck is the the St Vincent and the Grenadines soccer team? Well, here are some fun facts.

1) The island is here.

2) The country has 109,373 people. That is approximately 321,905,480 less people than there are in the U.S. For perspective, the United States has 4,186,778 registered soccer players.
3) Assuming the team has a standard 23 players, .021% of the country’s population is on the National team, or 1 out of every 4,750 people.
4) The team is ranked #129 in the world. That’s actually better than Luxembourg (146), New Zealand (159) and India (172).
5) There is an actual St Vincent and the Grenadines Professional Soccer League. It features the Toni Store Jugglers, Prospect United, Avenues United, Fitz Hughes Predators, JG & Sons Stingers, Camdonia Chelsea, System 3, Zodiac Football Club, Nemwil Hope International, Digicel Jebelle, Besco Pastures and K&R Strikers.
6) Two members of the St Vincent and the Grenadines Soccer Team, Myron Samuel and Oalex Anderson, play for Sounders FC 2. Put that in this perspective – the man with the most games played and most goals scored for this country, plays on the minor league version of the Sounders. If Oneil Fisher was from SVG, he could be a starter.
7) In the qualifying round for the 2014 World Cup, they were eliminated in the 2nd round, going 1-2-3 vs Guatemala, Belize and Grenada.

Join me at the Seattle Interactive Conference November 3

October 20, 2015 /

Over the last few years, I’ve had a few amazing chances to get in front of a large audience and either speak on, or moderate panels full of smart people. In about two weeks, I’ll get the opportunity to moderate a panel at one of my favorite events – the Seattle Interactive Conference.

The panel is focused on the changing role of online advertising. Here’s the description:

Game of Screens: The Rise of Multi-Screen Marketing
The rapid evolution of consumer behavior as it relates to their media consumption has rendered many of advertising’s traditional targeting and measurement metrics difficult or obsolete. So how do you accurately measure results when Device proliferation is making even basic reach and frequency management nearly impossible? How can you balance the new expectations amongst consumers that messaging to them should always be relevant and timely? And what are some recent technology advancements in targeting and measurement to help address some of these challenges? In this panel, executives from Choicestream, GoDaddy, Logitech and Sharethrough will share their experience and expertise in delivering successful behavior-driven marketing to consumers who live on multiple screens.

The panel will be on Nov 3 at 11:00am. If you’re attending the event, please come on by and check out our session. And if you have questions you want answered, shoot me an email and I’ll add them into the queue.

I’ve Become One of “Those” People, and You Guys Can’t Drive

August 7, 2015 /

I like to think that at my advanced age, I have the ability to shift opinions. To change my mind. To “evolve,” as it were.

For years, I did not understand the concept of riding a bike to work. I found it non-sensical. Foolish and childish even.

But then about 3-4 weeks ago my doctor explained some things that were going to happen to me in the coming years if I did not lose a fairly significant amount of weight. And he wasn’t saying things like, “Wow you are going to feel great!”

So I left his office, went to the bike store, and bought myself a new way to commute to the office. I’m now one of “those people” who are in the way when you are driving to work.

What I’ve learned

Now I’m in no way an expert yet. I’ve maybe done the Wallingford to Downtown Cannonball Run about 8-10 times. But here are some initial impressions.

1) You people can’t drive. I never noticed it before, but there really is no consistency from one driver to another. You make crazy left turns out of nowhere, pull over in bike lanes (it doesn’t matter if your hazards are on, I still can’t jump over you), block interceptions at red lights, and nose your car out into the middle of the road. Bring on the driverless cars.
2) Texting and driving is seriously dangerous. There aren’t a lot of things a biker finds scarier than seeing someone in a car with their face buried in their cell phone. We have no idea where you are headed, if you see us, or what you are going to do.
3) We need more bike lanes. On my way in, I zip down Stone to 34th to Dexter to Bell to 2nd and it’s a breeze. On my way out of town, inexplicably you can’t head back UP 2nd very far. So I have to weave through buses, cars and/or pedestrians on 3rd and Blanchard to get back to a safe path.
4) Some bikers are really decent humans. Contrary to my previous belief about bikers being traffic-causing, egotistical, stubborn jerks, a lot of bikers are pretty nice. We usually end up in a nice little pack around stop lights. There’s safety in numbers and we’re all more visible when we’re traveling in a flock. Usually everyone is following traffic rules, being courteous to drivers, and being safe.
5) Some bikers are total jerks. Nothing is more frustrating to a rookie biker like me than seeing some yahoo zipping through traffic, slinging between lanes, ignoring street signs and signals, and generally creating chaos. For the record, I’m the guy following every rule, doing everything like you’d expect the guy on the bike to do. Bikers who flaunt the fact that they are on a bike scare me because they make you unpredictable.
6) The time is comparable. On an average day at rush hour, driving 6 miles downtown plus parking takes me about 25-30 minutes door to desk. On a bike, 30-35.

Ok, I’m a cheater
So here’s the thing. I’m not in good enough shape to get up Stone Way. And I don’t like the idea of being stuck at 8mph in traffic. So I bought an electric bike. I’m an absolute believer in these things.

The electric bike is great because you really only use it up hills, or if you need to maintain a consistent speed of 15-20 mph. You can shut it off if you’re by yourself and can go at your own pace. And maybe one day when I’m in better shape I’ll be able to keep it off altogether. But if you are considering becoming a bike commuter, look into the electric bike. It will help get you off the fence.

So there you go
So I’m a convert, at least when I can be. It’s still totally impractical for anyone who needs to wear a suit or pick up the kids after work. But there might be a good number of you who could pull it off.

And try that electric bike.

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